Hotly-tipped Scottish singer-songwriter Aaron Smith unveils emotional video for new single ‘Unconditional’

Following on from the acclaim he received for his sophomore EP ‘For My Father’ in August, which has seen his total streaming numbers top 43 million since its release, fast-rising singer songwriter Aaron Smith now returns with the video for the EP’s lead single ‘Unconditional’, which also features guest vocals from his Platoon label mate Holly Humberstone.

Much like the topics on his new collection, ‘Unconditional’ aims to confront the demons that haunted his adolescence and how, as an adult, he can reflect on those experiences and use his songwriting to truly express the impact that those times have had on him.

Directed by renowned filmmaker Stevie Russell, best known for his work with Kodaline, Dirty Blonde, and James Arthur, the new video captures an emotional tale in the songwriter’s life. Despite not being aware of his personal circumstances when making the video, Russell was able to create a bold and vivid story about loss and acceptance that resonated enormously to Aaron’s own upbringing.

Director Stevie Russell explains, “Aaron’s track has a hauntingly beautiful quality that immediately hooks you in. We wanted to create a video that would compliment this feeling, something ambiguous that was still full of emotion and suggestion. Hopefully, people will draw their own conclusions from the narrative.”

Having seen the final edit of the video, Aaron said, “The video really spoke to me when I watched it with my Auntie and got to see her reaction to it. My Mum passed away when I was 15 and she and my Aunt were twins. I’m really close to my Auntie. I feel like I’m with my mum when I’m with her and the video really captures that special feeling for me. I’m so pleased with the story Stevie was able to create and hope I get to work with him again.”

Aaron’s new EP ‘For My Father’ was recorded and produced with Joe Rubel, with the exception of ‘Brother’, which was recorded by Ed Tullet (who works/performs with Novo Amor) and was co-produced by Ed and Joe. Grammy and Mercury Prize-shortlisted Mix & Mastering engineer Prash mastered the EP.

‘For My Father’ Tracklist:

  1. Unconditional 
  2. Brother
  3. Your Turn Now 
  4. Doubts

In July 2019 Aaron Smith created quite a stir with the release of this debut single ‘Unspoken’, which featured in the #1 spot on both Spotify UK New Music Friday and Apple Music’s ‘Best of the Week’ playlists, pipping both Beyoncé and Sam Smith to the post. ‘Unspoken’ has gone on to clock up over 21 million streams worldwide. Early in 2020 Aaron recorded an acoustic version of the single for BBC Scotland in his hometown of Polmont. Watch it here

The release of his debut single ‘Unspoken’, created a groundswell of industry interest from the likes of Music Business Worldwide and Music Ally. It featured on BBC Radio 1’s ‘Best New Pop Songs’ for August 2019 and in numerous Spotify and Apple Music playlists including ‘The Most Beautiful Songs in The World’, ‘The A-List: New Artists’, ‘Pop Right Now’ and ‘Future Hit, and saw him tipped by tastemakers including The Scotsman, The Independent and HMV as the latter’s their Next Big Thing.

Aaron’s stunning follow up single ‘Better Than You Loved Me’ featured on debut EP ‘Loveless’, which also included two more beautiful tracks ‘In My Way’ and ‘Better Man’.

Earlier this year Aaron Smith took to the stage for Stand Up To Cancer at Union Chapel alongside; Maisie Peters, Benjamin Francis Leftwich, Marika Hackman, White Lies and Kitt Philippa. Not to mention sold-out headline shows in London and Glasgow in March 2020.

Aaron Smith’s music sounds so bucolic, so natural, that it encourages you to think of something beautiful, almost pastoral. The reality, though, is a little harsher. The songwriter’s journey, his experiences of both love and trauma, fuel his music.

Picking up the guitar following a bout of friendly competition with his cousin, Aaron became infatuated with music; later, he discovered a makeshift studio in a dusty corner of his school’s music department, and began sketching out songs – simple, at first, but then more complex, more confident. “It wasn’t great, but it was workable,” he recalls. “I was self-taught, really. I wrote my first song when I was 14, put it on Facebook, and started from there. That’s how I discovered I could write songs.”

2020 will see Aaron release more new music. Keep up with him on his socials for more music, updates, and additional exciting news to be announced.

He truly is one to watch.

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