Sam Johnson delivers wistful new video for his latest single ‘The Kids Are Alright’

Lifted from the forthcoming new EP ‘Are We There Yet?’

Following on from the success of his breakthrough debut EP ‘Eastcote’ at the end of 2019, which garnered support from BBC Radio 1, BBC 6 Music and Radio X as well as the Spotify New Music Friday playlists in Germany, Norway, Sweden, Iceland, Denmark and Finland, British singer and songwriter Sam Johnson has now unveiled the wistful new video for his latest single ‘The Kids Are Alright’ (as featured on Spotify NMF UK and Germany amongst others).

Lifted from his soon-to-be-announced new EP ‘Are We There Yet?’, the video for ‘The Kids Are Alright’ is another fine example of creative ideas triumphing over the social restrictions of the coronavirus lockdown. Directed and edited by the artist himself, and recruiting his girlfriend as the camerawoman, he was able to create a stunningly beautiful yet simple video for his latest release, capturing a serene setting sun over Liverpool’s Hilbre Island.

Speaking about his new video, he said, “This video almost didn’t happen. With lockdown laws in place and social distancing restrictions enforced, the sun was setting on any hope I had to get a music video for The Kids Are Alright finished in time for it’s release. Luckily however, the sun was also setting over the otherworldly and beautifully picturesque landscape of Hilbre Island near Liverpool, just a few minutes from where I’d been stuck since lockdown. With the tide rapidly coming in, and light being lost, my girlfriend and I rushed out quickly to film a very simple shot of me performing to camera with the Merseyside sun setting on my back. With no budget, and filmed simply on my iPhone we got everything we needed in one take and captured some much needed magic on the uncharacteristically empty beach. Directed and edited by me, I hope this brings those that watch it some calm and serenity in a time where we need it most.”

Opening up with the lead track ‘The Kids Are Alright’, his latest EP is set to see him grow more as an artist and a human being throughout. Constructed alongside esteemed studio team The Barn, this initial offering is a song that waves farewell to adolescence, carrying a gilded and Autumnal quality to it.

“I create characters influenced by what I see around me,” he says. “A lot of the lyrics are touchstones of my childhood, and where I grew up… and the people that I grew up around.”

A driven and relentlessly ambitious artist, Sam Johnson’s story also owes a debt to chance. Fate dealt him an unusual card when Kevin Shields – My Bloody Valentine auteur – crossed his path, taking the fledgling talent into the studio for the very first time. “That was a real moment for me… that developed my backbone. It made me want to have that element of legacy. And he made me realise that it could be done.”

A country boy lost in the big city, Sam’s music has taken him from a rural setting to the London metropolis, but he’s driven by an extraordinary sense of purpose. ‘Are We There Yet?’ is a tightly bound EP, one where each passage speaks to the next. Overseen by My Riot at RAK Studios, the production is left deliberately raw, almost unfinished, so that the songs “could breathe, without over-cluttering it too much”.

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