NEW VIDEO : Lucia & the Best Boys return with official video for ‘Forever Forget’ + supporting Dream Wife on their UK tour 2022


Following on from the release of their latest EP ‘The State Of Things’, which saw huge amounts of praise from the likes of BBC Radio 1’s Jack Saunders, and lead single ‘Perfectly Untrue’ landing on Spotify’s NMF UK, New Noise (US), The Alt List (US) and the cover of The Rock List (UK, Deezers ‘Brand New UK’ and Apple Music – New Music Daily UK, Breaking Alternative and New In Alternative playlists, Lucia & The Best Boys have now returned to unveil the stunning new video for the collection’s standout offering ‘Forever Forget’.

Directed by Rianne White, who was also behind the breath-taking visuals for ‘Perfectly Untrue’, the new video shows frontwoman Lucia Fairfull deliver a bold and powerful performance as a woman trapped by her own inner demons and looking to break free.

Speaking about the new video, White said, “Forever Forget is a landscape of a feeling. Lucia and I wanted to create a piece of choreography that exists in a solo otherworldly space shaken up by an unsettling sensation of feeling trapped. Guarded by multiple camera perspectives, this movement sequence is shattered like a mirror into pieces and dominated by a blinding sensation of overwhelm, refracting the internal electricity of the brain into view. This video is a portrait of inner turbulence, liberated by Lucia’s untamed and magnetic expression of self.”

While Lucia added, “The Forever Forget video concept has kept completely true to the meaning of the song, “Baby you’ve taken me to higher places. It hurts if it’s just in my head’, is the first lyrics of the chorus. The video portrays this with an other-worldly head trapped space, along with the choreography expressing a state of wanting to escape your own mind and thoughts. The lyrics throughout speak directly about wishing you still had what you once did, but having to face the reality that it is no more, and then trying to erase the memories from your head and move on. Making videos has always been one of my favourite parts about being an artist and over the last year I’ve really detached myself from the idea that I need to be perceived in a certain way and have enjoyed being more adventurous with Visuals. I have imagery almost as soon as I’ve written a song so bringing it to life, and creating different characters to go with them is something I really feel helps to get across what I’m saying. I couldn’t have brought these ideas to life (Perfectly Untrue & Forever Forget) without Rianne and Furmaan, and can’t wait to make more with them.”

Lucia and the Best Boys will be supporting Dream Wife on their UK tour in 2022.

Tour dates:

17/03 – Oxford, The Bullingdon

18/03 – Norwich, Waterfront

19/03 – Nottingham, Rescue Rooms

21/03 – Leeds, The Wardrobe

22/03 – Glasgow, St Luke’s

24/03 – Birmingham, O2 Institute 2

25/03 – Manchester, Gorilla

26/03 – Bristol, Ritual Union

29/03 – Portsmouth, The Wedgewood Rooms

30/03 – London, Electric Ballroom

01/04 – Brighton, Chalk

02/04 – Cambridge, The Portland Arms

Having previously worked with renowned fashion designer Charles Jeffrey on his latest collection LOVERBOY, Lucia Fairfull has recently been collaborating with Alexander McQueen and features in his latest campaign ‘First Light’ for their Spring 2021 collection, which featured on VOGUE as well as many other iconic fashion sites. Read the full Vogue article HERE and watch the ‘First Light’ show HERE .

Alongside working with Rianne, Lucia’s been creating ‘The State Of Things’ remix EP with all female acts she admires, with Dream Wife remixing ‘Forever Forget‘, and Jessica Winter reworking ‘Let Go.’ She has the Chlobocop Remix dropping soon and Girli and July Jones will follow suit with their take on ‘Perfectly Untrue’.

Following the release of their much-loved EP ‘Eternity’ in early 2020, Lucia & The Best Boys’ latest collection ‘The State Of Things’ includes the singles ‘Let Go’, ‘Perfectly Untrue’, ‘Forever Forget’, and ‘Somewhere In Heaven’, and sees them deliver a more sombre and atmospheric release throughout. Cinematic in its nature ‘The State Of Things’ is nostalgia-laden and soaked in heartbreak and its production can transport you back to some classic movie moments.

Stepping back from the bold and heavy-handed riffs that dominated their earlier offerings, the new EP captures more of their warm and euphoric intentions with its broad and captivating aesthetic and sees Lucia channel some of the incredible female artists that have influenced her including Stevie Nicks, Kate Bush and Miley Cyrus.

The EP’s initial single ‘Let Go’ was recorded in LA alongside Alex Greenwald of Phantom Planet after the band met him at a party after SXSW a few years ago. ‘The State Of Things’ marks a new beginning for Lucia & The Best Boys. With frontwoman Lucia Fairfull offering up more of those bold and passionate vocals throughout their newest release, it shows them exploring more atmospheric tones, and moving away from the gritty and grizzled sound of their earlier work.

The band’s previous single ‘Good Girls Do Bad Things’ received multiple BBC Radio 1 plays, was ‘Track of the Week’ on Janice Forsyth’s BBC Radio Scotland show as well as picking up support from the station’s Vic Galloway, Radcliffe & Maconie on BBC 6Music and Radio X’s Jon Kennedy, not to mention Spotify’s New Music Friday UK, The Rock List, All New Rock, Hot New Bands, Student Union, Apple’s Breaking Alternative, Deezer’s Brand New UK, Indie Jukebox, soundtracked fashion brand Nasty Gal’s latest TV ad campaign and featured on Made In Chelsea.

September 2019 Lucia & The Best Boys made their foray into the fashion world with runway performances at the ONOFF show at London Fashion week. Whilst drummer Ally Scott regularly walks for the luxury French fashion wear brand CELINE. The French fashion house recently featured the band as part of their Instagram lockdown series – ‘Portrait Of A Performer’ to their 2.3 million followers.

Prior to the pandemic, the band have played hundreds of live dates including; sold out headline dates in London and Glasgow, supported the likes of Dream Wife, The Snuts and Miles Kane and industry showcase festivals including SXSW. Name checked as “one to watch” by Wonderland Magazine, “one of the UK’s brightest young bands” – Drowned In Sound, featured in NME’s 100 for 2019, NYLON, The Line Of Best, DIY, DORK, CLASH and many more. Support for their previous singles and EP’s have has come by way of BBC Radio 1 – championed by Huw Stephens – “this is as good as indie gets”, Annie Mac, Jack Saunders, Phil Taggart and BBC Introducing, Radio X, Amazing Radio amongst others.


Lucia & the Best Boys are:

Lucia Fairfull – Guitar and lead vocals

Alasdair Scott – Drums

Chris Ballantyne – Bass player